Client background
ECCO Global Digital, supporting US, Australia, Canada, China, Japan, south Korea and Singapore wanted to improve their Customer Support Section, to make it easier for customers to find the answers to topics they need but also to improve Self Service for their customers.
My Role:
- Gather insights and doing research on the current Product Detail Page
- Improve the description of the product
- Improve product carrousel
- Add functionality for OMNI
- Improve engagement and loyalty
- Do Usability Research to gather feedback on different versions
Analysis & Research
- Research Based on earlier data and research and input from the markets, we designed two versions of the ECCO Product Detail Page as input for a usability research
- Objectives. From our earlier research and data we knew that we needed to take the next step for example on: the e-commerce USP’s, the Product Story, the Product Carrousel, Color Selector and adding Social, Wishlist.
- Outcome. We were able to make informed decisions based on this research, for example for the product story, the order of the components, how to use lifestyle images/video and how to list the important shipping and return information.
PDP research
PDP Version 1 + 2 were both tested in a usability research. Improvements were made based on earlier usability research, data and input from stakeholders and markets.
PDP Version 1
PDP Components
Improving and adding important elements for customers like shipping information, returns and product description/story.
PDP Version 2
